General Business
A general business major offers students a thorough education in business without a focus on one specific business discipline. This program provides flexibility for individuals to explore various career paths.
The purpose of this program is to prepare the student in all areas of business. A graduate can enter small business, public relations, federal and state government, office management, insurance, real estate, retail, credit or sales.
General business majors receive Bachelor of Business Administration degrees upon completing their programs. Choose from a variety of tracks that offer broad-based business education alongside opportunities to specialize.
General Business Tracks
General Business
Broad based education in all business fundamentals
Advertising Communication
Additional emphasis on marketing and ad creation
Entrepreneurship
Special preparation for starting a business
Construction Management
Knowledge and skills for running building projects
Industrial Engineering
Blending business and engineering fundamentals
Database Systems
Combines technological knowledge with business practices
Supply Chain and ERP
Bridges the gap between business operations and enterprise technology
Welcome to General Business
Welcome to Â鶹ӳ»Ó°Òô’s College of Business! Our general business program offers six tracks, each awarding a bachelor's degree: Advertising Communication, Construction Management, Database Systems, Entrepreneurship, General Business, Industrial Engineering, and Supply Chain and ERP.
The College of Business's business core provides students with a firm foundation in business. Each of the general business tracks adds specialization courses in business or non-business areas.
Our interdisciplinary concentrations are collaborations with other colleges at Lamar:
- The Advertising Communication track includes additional marketing classes as well as classes from the Department of Art and the Department of Communication. It blends a solid knowledge of business with the creation and placement of information designed to produce sales.
- Specialization courses for the Industrial Engineering track are taught in the Department of Industrial Engineering. This combined education helps graduates make decisions concerning products to manufacture or services to provide, layout of the production facilities, materials used in manufacturing a product, production procedure, quality control, and inventory control as well as methods of motivating and rewarding employees.
- The Construction Management track features specialization courses taught by Construction Management faculty. It prepares graduates to focus more on financial and managerial roles in construction organizations and to pursue employment as office managers, sales representatives, human resource managers and purchasing representatives.
Our remaining tracks provide additional specialization courses in business:
- The General Business track provides additional courses in accounting, finance, management and marketing so that a graduate with this concentration would be able to work in a small to medium size company and know a little about every subject without having to major in one.
- The track in Entrepreneurship provides additional courses in accounting, finance and management as well as three courses designed for entrepreneurs or people who want to work for entrepreneurs.
Once again, I welcome you to Â鶹ӳ»Ó°Òô. I am always happy to visit with potential students about the various general business tracks. Please contact me with your questions.
Sincerely,
Marleen Roosth Swerdlow
Chair, Department of General Business and Online Programs